When implementing an internal linking strategy, we use anchor text keywords, but why? To begin the answer, start with thinking about how Google reads a page. It doesn’t see the same page that us humans do, it reads the source code. And it reads this from top to bottom like anyone would. This is why [...]

Now everyone in the SEO industry knows about Black Hat and White Hat SEO. There are a lot of differences and any internet marketing company worth their salt wants to be operating with White Hat techniques. This is because White Hat (or ethical) SEO is basically giving Google everything it wants, but without cutting any [...]

Internet marketing and Smartphones Iphones, Androids, Blackberries… we all know someone who has one of these phones. Smartphones are leading the way to new innovative strategies for online advertising with providing simple and easy internet access from anywhere in the country. These phones are developing extremely fast and it’s important that companies adapt their internet [...]

Google Recipes The days where the internet was some unknown field are over, particularly when searching for specific recipes. In the past, you could have searched for “Toad in the hole” and a matter of weird and wonderful results would have been showed, a lot of which weren’t recipes. Now Google have rolled out their [...]

Well, after a few days of moving from our old offices to our new offices we are finally online. The place is looking great and the atmosphere  has definitely changed thanks to the new structure of the offices. It’s an exciting change and one that we as a team have been looking forward to for [...]