Optimisation on its own is not always enough to gain rankings within the SERPs (Search Engine Results Pages). A lot of the time, the optimisation techniques must be implemented in conjunction with other techniques in order to gain the maximum benefit. Techniques related to advertising and marketing must be implemented together. These other techniques may [...]

How will Google+ posts affect the search results? There have been talks for a while now that Google might integrate the Google+ posts in within the search results. Well now it’s finally happened. The social search is re-born with friend’s searches now appearing with a little note next to them in the search results. For [...]

How effective is Page Rank? When it comes to Search Engine Optimisation (SEO), there’s a lot of speculation around the Google Page Rank and its value in term of linking. It is widely believed that the higher the page rank, the better the link, regardless of any other factors due to the fact that Page [...]

There are a few different methods of linking when it comes to optimisation. Aside from internal linking, there are various techniques for building outbound linking campaigns. Linking from outside of your website can be a very effective weapon in raising your rankings. This is because of how Google sees links coming in to your site. [...]

Search Engine Optimisation is a very complicated aspect of internet marketing and contrary to what a lot of companies may tell you, nothing can be guaranteed in this industry. There are numerous reasons for this, the primary is that Google is constantly updating and changing and this will always be the case. At the end [...]

Now everyone in the SEO industry knows about Black Hat and White Hat SEO. There are a lot of differences and any internet marketing company worth their salt wants to be operating with White Hat techniques. This is because White Hat (or ethical) SEO is basically giving Google everything it wants, but without cutting any [...]

An area where a lot of internet marketing and SEO companies fail is through their keyword density. It’s not really hard to believe as it should be so simple. As a user types in the search term they’re looking for in to Google, the Google spiders search the internet for that keyword or key phrase [...]

How to spot a SEO company that isn’t going to get you anywhere There are a lot of companies out there that give SEO a bad name. Companies that will promise the world, only to deliver a range of excuses and disappointment. There are a number of tell tale signs when you come across a [...]

If you have keyword rich content that is unique and relevant to the website on each page then you are more than likely to gain some success in the rankings, but if you focus on even the minute details such as the title and Meta tags then you’re likely to gain even greater success.  When [...]

Internet marketing and Smartphones Iphones, Androids, Blackberries… we all know someone who has one of these phones. Smartphones are leading the way to new innovative strategies for online advertising with providing simple and easy internet access from anywhere in the country. These phones are developing extremely fast and it’s important that companies adapt their internet [...]