The bounce rate is a very important aspect of your site and your online business. Bounce rate is basically the rate at which people leave your site within the first 5 seconds (or so) of landing. Statistics show that we humans aren’t very generous with our time and are in fact quite impatient and unforgiving [...]

Will Facebook Timeline be good news for Google+? Google+ has been around for around 3 months and is starting to finally figure out its true identity. A lot of the basic Facebook features have been copied by Google+ until the two social networks were very similar. If this had remained the case, it would have [...]

As we all know, the empire that is Google is continuously adapting and developing new innovative ideas to help the user. Now introducing the Google Trusted Stores badge which will be found at online retailer’s sites in the near future. This new service is designed to increase e-commerce expenditure through more confidence in online buying. [...]

As we all know, Google is continuously announcing interesting and useful updates. The latest of which is the 3D ‘helicopter’ view in Google Maps. Adding to their Google directions service, this 3D preview of a journey allows users to input a starting destination and a finishing destination and are able to follow the route from [...]

SEO is a constantly adapting area of internet marketing and due to the nature of the industry, it can extremely difficult to perform well in. One element that makes it so hard is the adapting search results that everyone has. There’s a lot of signals that directly affect the results each individual sees when they [...]

Google+ goes public, Twitter introduces promotional ads and Facebook implement dramatic changes like never before. The competition between the social networks has never been so fierce and so it’s important to take full advantage of this. It’s important to optimise the Meta content of your web pages to include the right keywords and give an [...]

Since Google+ was released to the public, there’s been one key question on every social enthusiasts minds:- Will Google+ survive  and be able to compete with the social giant that is Facebook? Google+ is a great social network sure but a lot of people think that Facebook is still a lot better. Here’s a few [...]

Facebook has received a lot of media attention lately following their F8 conference last week. This hasn’t stopped Google+! Last week, Google+ became open to the public and this move saw their numbers go up by 10 million in the first two days. Not only that, but Google released their app for Google+ last week [...]

For those of you that have heard about F8 will know that this is a massive conference held every year detailing the updates and future plans for Facebook. This conference is highly anticipated each year. This year is a very exciting one in terms of the developments Facebook is making and what it means for [...]

So it’s been nearly 3 months and Google finally decide to open up their social network to everyone and remove the “invite only” feature. The field testing has helped Google make a total of 99 new improvements. The 100th being open signups for everyone bringing the social network out of field testing. But what does [...]