Search Engine Optimisation and Website Design

Having your website appear in the natural search results on Google and other major search engines like Yahoo and MSN is where majority of searchers browse. You need to equip your website so search engine friendly so you can compete in the organic listings. Before you attempt any search engine optimisation techniques the first and foremost objective is to identify what keywords are being typed into search engines looking for your products and services. Should you not spend time analysing what the top search phrases are in your industry you will not be getting the quality web traffic required to make a success of your business.

The whole search engine optimisation process revolves around your keyword selection. When developing your web pages and website folders you will need to know what to call the web folders and what coding to place on your web pages. Having headers on your web pages target the most competitive phrases complimented with quality unique content incorporating your top search terms, meta coding in place mentioning your variation search terms selected and title strings to strengthen. There are many areas on a web page to place your top phrases hence the reason your keyword selection is the most important aspect of search engine optimisation.

Having backward links is what ties the whole search engine optimisation process together. Backward links are internal links (links within your own website from one page to another) and external links (links from other websites to your own website). Keyword anchor text links helps search engine spiders understand what the web page represents that you are linking to. So for example when a search engine spiders follows a keyword anchor text link that reads 'search engine optimisation' and arrives on the web page that has information on search engine optimisation with the 'search engine optimisation' phrase appearing in the titles, metas, headings etc they know the link is relevant and the searcher is getting what they are looking for.

The reason search engine optimisation exists is to help search engines provide quality results for the searchers out there. All major search engines compete to provide the best search results for the searcher hence the reason for SEO to make it easy for search engines to understand what products or services you are offering.